Markus Ring

Markus Ring is the Director of AI Transformation at NiCE Cognigy, where he helps enterprises leverage conversational and Agentic AI to transform customer service. He brings extensive experience from senior roles at Salesforce and Genesys, with a strong focus on customer engagement, AI, and contact center innovation. Markus advises organizations on building future-proof strategies that balance automation and human experience.

About the session

The Agentic Vanguard: Proven Outcomes, Hard Lessons, and How to Apply Them

Agentic AI is already generating measurable results for enterprises that have embraced it. Benefits like tripled deployment speed and 90% containment are balanced by unexpected challenges, often contradicting vendor promises. Obstacles such as legacy infrastructure, scattered data, and cultural resistance prove as decisive as the technology itself. This session distills insights from the pioneering 5%: what worked, what failed, and what they’d change. Attendees will walk away with a clear view of the strategic edge Agentic AI creates, the barriers that stall adoption, and the success factors that separate winning deployments from failed experiments.